A cursory look at this week's charts tell the unlikely story of JLS, 2008 X Factor runners-up, hitting the top spot with their debut single Beat Again. Some comment this hails the start of a boy band revival but more importantly others are pointing to the growing commerical viability of X Factor contestants.
Where as before Leona Lewis there were only two types of talent show finalists, the 'clean cut boy' and the 'morbidly obese'. Now though, we can add 'credible recording artist' to that list.
No longer is the stilted 'bleed them dry whilst people still care' sales approach for applied to contestants. Nowadays they go away for a year, produce a passable album and come back when people might have forgotten the ropey cover they released a year before.
As for JLS they've been savvy and signed to Epic rather than Simon Cowell's own label where doubtlessly their value would be plummeted to somewhere below the paper cost of their contract.
With Diana Vickers now reportedly recording an album in part collaboration with Dev Hynes (a.k.a. Lightspeed Champion) an impending future of tripe it's ok to like awaits.
For now though, take solace in the fact Eoghan Quigg clearly missed the memo...
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