If you haven’t been following Spotify’s journey this year and to be fair it’s moved at something resembling lightning pace, they may well have entered your radar yesterday.
This was the day Spotify sent over their much hyped app to iTunes with a view to releasing it over the next month. Crucially this app not only allows you to access Spotify’s streaming service when connected to the internet but also gives its user the freedom to store tracks and play lists for offline use.
Should Apple approve the app then anyone who joins Spotify’s subscription service can potentially access a near comprehensive music catalogue for the miniscule fee of £9.99 per month.
It’s groundbreaking stuff and could thankfully signal the end of the PR mainstay to ‘change the way we listen to music’ with artists getting paid for their work and subscribers offered virtually the same choice as Bit torrent or Limewire.
Having said all this though, if you were Apple would you let a programme that could rip your entire business structure limb from be sold through iTunes or would you let competition laws be damned and dig in for an expensive legal battle? Thought so.
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