In the red corner we have the Scottish chart sensation Calvin Harris. In musical terms he lags far behind many of his peers, even risking permanent exclusion from his brethen for the heinous Holiday but this DJ cum poet laureate for the twitter generation has fought back hard with a series of inexplicably genius manouvres including the previously mentioned JAM TV and 'Best Twitter Rant Of All Time'. Calvin's record label Columbia have clearly been keeping tabs on these tactics for a while and today in an extrodinary peice of 'throw money at stuff for da kidz' marketing we saw the emergence of the Humanthasizer. Words simply cannot describe this contraption so video will have to:
In the blue corner, holding an ever lessening lead is Lady Gaga. She has the tunes, she has the interview technique and she has the rumours of being a hermaphrodite but most importantly it's tactics like the below that keep her in a league of her own...

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