You've got to feel a tad sorry for the Sugababes. Overtaken by Girls Aloud as Britians best loved girl band. An assortment of The Saturdays, Mini Viva and Dolly Rockers eagerly snapping at their heels. Their ship was truly on course for numerous T4 guest presenter slots and exclusive 2CR fm sessions. That was until Get Sexy, a song that literally has 'club anthem first single to be followed up with sickly sweet ballad' written all over it. Still it was better than good, it was certainly better than Holiday. All was fantastic again...
... until Jay Z decided crash the party by releasing Run This Town feat. Rihanna & Kanye West the same week. Despite the fact Run This Town is less than the sum of it's parts, i.e. multi-platinum megastars who happen to make good music as well, in terms of the competition for their seventh UK no.1 single the Sugababes were to put it bluntly FUCKED. A fact reflected in the mid week charts which also see Dizzee slip down to fourth behind David Guetta.
So to conclude, what Island Records really should have done is delay the entire Sweet 7 campaign until the due date of Robbie William's Bodies. A song which makes almost anything else look half decent by comparison....bar Holiday...that remains the sound of bottled shit.
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